Heart Felt Tips is a charity which distributes pencil cases full of crucial creative tools to underprivileged children who are suffering economic hardship.
The Idea
Versapak saw an opportunity to expand its Recycle Your Versapak scheme to formulate a new, exciting initiative – recycling surplus material from their carriers and pouches to make new pencil cases.
Heart Felt Tips partners schools, clubs and faith centres with local children’s charities and foodbanks to distribute the pencil cases, thus ensuring that the most deserving kids receive them quickly.
With Versapak’s ability to create and donate recycled pencil cases and Heart Felt Tips’ hard work to help disadvantaged children, plus both company’s commitment to recycling and repurposing useful materials to help the environment, there was a clear opportunity to collaborate.
The Execution
Through Versapak and Heart Felt Tip's new partnership, 100 pencil cases will be donated every month. The first batch was sent in June and donations will continue to be made for the foreseeable future.
The Result
Jeremy Houghton, founder of Heart Felt Tips, commented:
‘’At Heart Felt Tips we are very excited about our new partnership with Versapak. Our main expense is the empty pencil cases themselves, and we are so grateful that Versapak contacted us with their generous idea of making them from leftover product material. Each pencil case is therefore original, colourful and hard-wearing. In addition, Versapak share our ethos of recycling and repurposing useful materials to help the environment and save money. These pencil cases will be filled with stationery by our fabulous partner schools and ambassadors and given to children in need throughout the UK.”
To find more information on Recycle Your Versapak Scheme, click here.
